Education
An SEO audit of six web properties on four different stacks, five of them with no analytics
Multi-campus education group
By Asif Mulani, who built Frappe Sheets · Published
In numbers
Figures from the live sites.
- Findings, all reproduced live
- 40
- Findings, all reproduced live
- Properties audited
- 6
- Properties audited
- Carrying no analytics at all
- 5 of 6
- Carrying no analytics at all
- Heaviest mobile page found
- 45 MB
- Heaviest mobile page found
Outcome
Forty findings, each backed by evidence you can reproduce, ranked by how much it costs to leave each one unfixed.
The situation
A strong brand was being outranked by admission aggregators when parents searched for its own campuses and fees. Nobody was in charge of the websites, and four new campuses were about to launch with the same gaps.
What we did
- 01Found that the headline statistics showed as zero in the server HTML, because the count-up animation only ran on scroll
- 02Checked every brand domain in Google's index and found three that returned errors, one of them unregistered
- 03Traced the analytics gap to an enquiry form that wasn't capturing any campaign parameters
Two more things we did
- Audited against the live site rather than a crawl export, reproducing each finding before writing it down
- Measured largest contentful paint against four named competitors in a single run, under the same conditions
Stack
- Technical SEO
- Core Web Vitals
- Google Business Profile
- GA4
- GEO and AEO
Related services and work.
- SEO, AEO and GEOSearch work that we measure by the enquiries it brings in.
- Website developmentFast sites that search engines can read, with enquiry forms that feed straight into the CRM.
- School ERP and admissions CRMWhat we build for school groups, from enquiry capture to fees on the ledger.
- Admissions CRM for a Nine-Campus School GroupK-12 school group, nine campuses
- School Group ERP on Frappe: A Reference BuildReference build, not a client deployment
Let's start with a call.
Thirty minutes, free of charge, and you won't sit through a sales deck.